Rosé All Day: Playlister's curated playlists for AIX Rosé

This summer, Provençal winemaker AIX Rosé is reaffirming the value of matching thoughtfully-curated music to great wine, announcing its collaboration with Playlister. Together, we have created a series of dedicated 'Rosé All Day' playlists launching today - National Rosé Day - designed to enhance the sensory experience of enjoying AIX Rosé, throughout the day and into the night.

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Recognising the profound impact of music on ambiance and mood, AIX Rosé and Playlister have meticulously curated playlists tailored for four distinct moments: Serene Sunrise, Sunsational AIX, Sunset Groove and Midnight Melodies. Each playlist is thoughtfully composed to harmonise with the nuances of taste, atmosphere and social interaction, elevating the enjoyment of AIX Rosé to new heights. Inviting guests to embark on a multi-sensory journey, the four distinct playlists will soundtrack an idyllic summer's day drinking the Maison Saint Aix wine.

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The Sunsational AIX day time playlist spotlights bright and soulful sounds inspired by AIX's vibrant flavour profile, ideal for accompanying beachside barbecues. As the sun begins to set, Playlister brings together deeper tones and higher tempos to make people move, for a Sunset Groove selection; while Midnight Melodies creates a mellow end to the evening - setting the scene for one last drink with friends while savouring the memories of the day. Serene Sunrise will take in sunshine-drenched sounds to ease you into a new day - a soundtrack for stretching out beside the pool. These Rosé All Day playlists embody the perfect soundtrack for any time of day - seamlessly blending sounds to complement every sip and every moment.

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“From sharing experiences with friends over great wine, music and food, to launching AIX, the sound that represents our wine and our ethos has been a point of particular interest,” says Victor Verhoef, marketing director of AIX. “Our collaboration with Playlister is an ode to the art of indulgence, where every sip of AIX Rosé is complemented by the perfect melodic accompaniment, enriching the moments shared with friends and loved ones.”

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AIX Rosé and Playlister’s Rosé All Day playlists can be heard on their respective Spotify profiles, and seen across Instagram - with the Sunsational AIX playlist released on June 8th, National Rosé Day; followed by releases on June 15th, 22nd and 29th.

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